I’m not interested in a curated life...
I’m interested something real.
I'm interested in making art, thriving in community, and building a life that feels like home.
What I Do...
I help women and entrepreneurs come back to themselves—so they can build what they dream about in a way that honours who they are and feels like home.
Because often, it’s not about becoming someone new. It’s about expressing what’s always been true, even if you’ve been hiding it.
Through behavioural science, identity work, strategic direction, honest conversations, accountability, action plans, and practical tools -
I'll help you create the life and business you want.
My work shows up in many forms:
- A journal that helps you craft your vision.
- A podcast that tells the truth we’re all dancing around.
- An Identity Report that reveals how you're behaviourally wired.
- Coaching that moves you forward—clearly, bravely, and honestly.
- A few tears, a lot of laughter, and one big permission slip to live like it matters.
The Real Stuff...
I lost my mom to suicide when I was 11, my teenage and adult years have been one big, beautiful healing journey.
Mothering two daughters without a mother has been my hardest journey—and my greatest joy.
I’ve had two miscarriages. They nearly broke me.
I’ve almost been divorced—more than once—but today I’m more in love than ever (cliché but true).
I was diagnosed with ADHD late in life, and for the first time, I made sense to myself.
I started to garden and paint murals in my mid-thirties...it's never too late to start!
I care so much about my work because healing, reinvention, and making hard moments beautiful has saved my life.
My Mission?
I’m not here to sugarcoat things for you or sit on the sidelines. I’m here to help you move…
My coaching is casual but firm. Real but results-driven. I say it like it is so you can stop spinning and start writing the story you actually want to tell.
I’m not here to teach perfection. I’m here to model the experiment.
To show you what it looks like to pick things up, put things down, meet your edges, open your heart, and lead with love—even when it’s hard.
Together...
We’ll get clear on what you want your life and business to feel like.
We’ll take actions that are required to build it.
We’ll co-create the dreams you've spent years thinking about.
At the end of our time together, you’ll be living how you want to live.
The Resume (a few things I’ve done)
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2012: Started a wedding planning business that expanded into floral and design services. I sold it after my second daughter was born but I still miss it!
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2018: Built a seven-figure online coaching business—and walked away when it no longer aligned with my values.
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2023: Founded The Brand Is You Co., a full-service brand strategy studio helping entrepreneurs grow bold, aligned, unforgettable brands.
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2024: Became a certified behavioural analyst in identity-based leadership—using science-backed tools to help people understand how they’re wired to live, lead, and create.
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Ongoing: Helping thousands of female entrepreneurs build lives and brands that reflect who they truly are—and actually work.
And just so you know…
✓ Yes, I believe in cheesy personal development moments—because honestly? They work.
✓ Yes, I listen to romance audiobooks while I work in my garden shed (zero shame).
✓ Yes, I’m a walking contradiction—and I’m finally learning to be okay with that.
✓ 100% yes, I believe your “silly dreams” are probably the ones that matter most.
And honestly?
I want to help you build a life that makes you proud to say, “Damn. That was me.”
Where to next?
Meet the version of you that’s been hiding in the wings—bold, clear, fully expressed.
This free guide will help you shake off who you thought you had to be and finally step into who you really are. Just truth, clarity, and a deep breath of finally.
Stuck? Spinning? Starting something new?
This call is a quick, focused check-in to get clear on where you are, what’s next, and how I can support you. Clarity, direction, a nudge of momentum—and someone in your corner who actually gets it.
This isn’t a journal full of generic prompts—it’s an invitation to meet yourself.
I co-created it with my bestie to help you explore the in-between moments of who you’ve been and who you’re becoming.
Print it, mark it up, make it yours.
The 17 Minutes Podcast 🎙️
No small talk. These are the convos that your best friend texts you about at 10pm.
On this pod, we talk real life—motherhood, marriage, entrepreneurship, ADHD, healing, money, mid-life mayhem, and those “wtf is this?” moments we don’t talk about enough. You’ll hear stories that make you laugh, cry, cringe, nod—the type of medicine you didn't know you needed.
Pop in your earbuds. I’ll meet you there.
listen to the pod