Your Personalized Business Strategy.
You've tried the 5-day launch. The 30-day nurture sequence. The daily Reels... One expert says post every day. Another says batch monthly. One says sell on stories. Another says never be salesy.
And you're more exhausted than when you started.
You keep thinking the next strategy will be the one that finally clicks. So you buy another course. Join another mastermind. Try another launch formula. And for a week or two, it works. You feel momentum. You think "This is it!" Then the energy crashes. The strategy feels forced. You're white-knuckling your way through content you don't want to create and selling in a way that drains you.
You start wondering: Is everyone else just better at this than me? Do they have more discipline? More clarity? Some secret I'm missing? That's where the Identity Report comes in.
Here's What I Know:
After working with thousands of entrepreneurs, I finally figured out why the same strategy works for some people and completely fails for others...
And it has nothing to do with effort.
You're just missing the ONE piece of information that changes everything: Different people require completely different strategies.
Think about it:
➤ The person who thrives with daily content? They're energized by people, love spontaneous creation, and feel drained by rigid schedules.
➤ The person who burns out posting daily? They recharge in quiet, prefer planned content batches, and need structure to feel grounded.
Neither approach is wrong. They're just designed for different people.
And when you're following a strategy designed for someone else's wiring, you're fighting an uphill battle every single day.
What people are saying about their Identity Reports:
"I just read through my Identity Report and I was totally blown away. This connected so many dots for me and it all makes so much sense. I feel like I got a glimpse into the next level version of myself and I totally see where (and how) I've been holding myself back... both in my business and in my personal life."
"What really shocked me is how accurate this is..."
"I was so blown away by my report. Unbelievably spot on. It included exact quotes I use on my LinkedIn to describe myself."
"The report provided valuable insights that I can implement in my business and personal life. It inspired me to own my superpowers. It feels like I now have permission to step into my power."
"I just read my identity report and I'm FLOORED!!! It's so on point and SO helpful! I'm feeling such a sense of relief."
"I feel so seen...like someone has taken the mess in my mind and heart, figured it all out for me, and given me an aligned plan and strategy! Incredible!"
"I felt like I met my next level self in reading the report."
"It's so excited about this Rob, it feels like the missing link for me right now."
The Science Behind It:
I use a tool called PDP (Personal Dynametric Programs) to measure your exact behavioural patterns. Your responses are statistically analyzed against decades of research and millions of data points to identify precisely how you're wired. It's been used by Fortune 500 companies for over 40 years. Over 5 million people have taken the assessment, and 98% say their results are "spot on".
The PDP gives you the data — your precise measurements across five behavioural traits.
What it doesn't give you is the strategy. It doesn't tell you how to sell, what content to create, how to structure your offers, or who to hire first.
That's where I come in...
As a certified PDP strategist who's worked with thousands of entrepreneurs through The Brand is You, I kept seeing the same pattern: identical strategies that would transform one person's business and completely crash for another.
So I went deep into behavioural science to understand why — and I built a system that translates your exact PDP measurements into actionable business strategy. Not just "here's who you are", but "here's exactly what to DO about it".
The result? A personalized playbook based on your specific behavioural data.
The PDP gives you the science. I give you the strategy.
GET MY IDENTITY REPORT!
Why This Matters For Your Business:
If you're wired for fast decisions, bold moves, and challenging the status quo, you'll resent long launch timelines and rigid content calendars. You need sprint launches and flexible systems.
If you thrive with structure, consistency, and proven processes, you'll struggle with spontaneous content and "just wing it" approaches. You need organized systems and predictable rhythms.
Both patterns are powerful. But they need opposite strategies.
And if you don't know your pattern? You're guessing. You're trying strategies that might be completely misaligned with how you operate — and wondering why it's not working.
Here's What You Get:
The PDP ProScan Assessment
The same behavioural assessment rooted in behavioural science and psychology used by Fortune 500's for 40+ years. You'll complete a 10-minute survey, and receive your precise findings based on your behavioural traits.
Your Complete Identity Report (25+ pages)
I personally translate your PDP data into a comprehensive business strategy guide, including:
→ Your Core Wiring
Your Natural Self pattern (who you really are)
What you're adjusting under stress right now
Your energy style and capacity
How you make decisions
→ Your Superpowers
Your top 3-5 natural strengths
How to leverage each one in business
Specific applications for your profile
→ Your Sales Style & Strategy
Your natural sales approach
Best sales environments for your wiring
Your ideal sales cycle length
How to handle objections authentically
Pricing confidence strategies
→ Your Content & Marketing Blueprint
Best content formats for your profile
Your optimal posting rhythm
Content themes you'll naturally excel at
Platform recommendations
How to create without burning out
→ Your Launch & Momentum Strategy
Ideal launch duration for your energy
Launch style that fits your wiring
What will drain you mid-launch
Team support you need
Post-launch recovery plan
→ Your Offer Creation & Delivery
Best delivery formats (group, 1:1, self-study)
Ideal container length
How hands-on you should be
Structure vs. flexibility needs
What you'll resent delivering
→ Your Decision-Making & Money Moves
How you naturally make decisions
Your risk tolerance
How fast to move on opportunities
What triggers indecision
Money mindset patterns
→ Your Team & Support Needs
Who to hire first
Your delegation style
How you lead naturally
What triggers you with team members
Non-negotiable support roles
→ Your Boundaries & Capacity
Warning signs you're overextended
Your real capacity right now
How to structure client access
What to say no to automatically
→ Your Communication Style
How you naturally communicate
How others should communicate to you
How you build relationships
What happens under stress
→ Who You Serve & How to Position
Who's naturally attracted to you
What your audience wants from you
Your unique positioning
How to attract your people
→ Your Blind Spots & Challenges
Where your strengths work against you
Why these patterns happen
Specific solutions for each
→ Your Next-Level Growth Strategy
Your personalized roadmap
Top 3 strategic priorities
Specific action steps
What to implement first
+ One-Page Summary
A distilled version you can reference quickly — your core identity, superpowers, work style, and growth strategy on one page.
+ 30-Minute Strategy Call with Me
We'll walk through your report together, answer your questions, and identify your immediate next steps. This is where we connect the dots between your data and your specific business situation.
GET MY IDENTITY REPORT!
This Is For You If:
✓ You're exhausted by conflicting business advice
✓ You've tried multiple strategies and nothing sticks
✓ You're looking for THE answer you haven't been able to find
✓ You want a plan that actually works for how YOU operate
✓ You value data and science over trends and hype
✓ You're building a business and want to do it sustainably
